Atlético de Madrid

Atlético Madrid 2004-05 Home V8 Kit

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During the 2003-2004 campaign, Madrid-based outfit Atletico entered into a groundbreaking deal with Columbia Pictures that resulted in an extraordinary 16 different chest sponsors appearing across their shirts over the course of just one season. The arrangement worked by updating the primary shirt sponsor each time the studio released a fresh film, allowing these movies to gain exposure across worldwide audiences. Even now, this remains among the most unconventional shirt sponsorships football has ever witnessed. The Spiderman 2 iteration proved to be the most recognizable of the sixteen film-based sponsors and eventually became a legendary football kit. The remaining film sponsors featured on their jerseys were Peter Pan, Zoro, Bad Boys II, Closer, Resident Evil 2, S.W.A.T, Hollywood Homicide, Hellboy, Hitch, xXx 2, The Rundown, Gothika, Big Fish, The Punisher, White Chicks and Anaconda.

Competition · 2004/05

La Liga

Spain

11th

place