There is a reason collectors pay three-figure sums for 1990s away shirts. The decade that gave us Britpop and dial-up internet also handed kit designers a brief window of genuine creative freedom, and they ran with it further than anyone expected. The result was ten years of shirts that had no right to be as good as they were.

10
Arsenal 1991-93 away

Adidas · 1991–93

Arsenal Away ↗

The yellow and navy combination had been done before, but the Adidas shadow stripe running through this one gives it a quality that holds up over thirty years later. Ian Wright wore it through some of the most electric performances Highbury had ever seen.

9
Nottingham Forest 1994-95 away

Umbro · 1994–95

Nottingham Forest Away ↗

White base, abstract geometric pattern across the chest, and a quiet dignity that makes it all the more poignant given the club's slide out of the top flight shortly after. Beautiful shirt, bittersweet history.

8
Ajax 1994-95 away

Umbro · 1994–95

Ajax Away ↗

Worn in a Champions League winning season. All black with subtle red and white shoulder detail. If you find one in good condition today, do not think about it. Just buy it.

7
Germany 1992-94 away

Adidas · 1992–94

Germany Away

Mint green with the tricolour shoulder stripe, worn by Klinsmann and Matthaus at USA 94. The soft green aged in a way that the era's louder designs never did. One of the essential European pieces of any serious 90s collection.

6
Coventry City 1995-97 away

Hummel · 1995–97

Coventry City Away ↗

A brown chocolate-box pattern that should not work. It absolutely works. Among the most sought-after Hummel shirts anywhere on the secondary market, and if you own one you already know exactly why.

5
Manchester United 1995-96 away

Umbro · 1995–96

Manchester United Away ↗

Grey. Just grey. United abandoned this shirt at half-time at Southampton, claiming players could not pick each other out. Whatever the real reason, the story has only added to the legend.

4
Barcelona 1992-93 away

Kappa · 1992–93

Barcelona Away ↗

The dream team era contained in a fluorescent orange shirt. Kappa's geometric work from this period has aged better than almost any contemporary. Forty years from now people will still be hunting this shirt.

3
Celtic 1994-96 away

Umbro · 1994–96

Celtic Away

Green and white taken completely abstract: a marble-effect print that looked like nothing else in football at the time. One of the boldest decisions any kit manufacturer made in the entire decade.

2
Newcastle United 1995-97 away

Adidas · 1995–97

Newcastle United Away ↗

Banana yellow. Worn by Shearer, Ginola, and Beardsley through the most swashbuckling Premier League campaign never to end in a title. Its value as a collectible is matched only by its value as a piece of cultural memory.

1
Juventus 1995-96 away

Kappa · 1995–96

Juventus Away ↗

Juventus, a club defined by black and white, walked out for the Champions League Final in Rome wearing azure blue with gold stars on the shoulders. They beat Ajax on penalties. Del Piero, Ravanelli, Vialli. Kappa at the absolute peak of their powers. The most historically loaded away shirt the decade produced.