Sevilla · Sevilla

Sevilla FC 2011-12 Home Kit

Share

The opening collection under a long-term agreement with Asian manufacturer Li-Ning represented the club's strategy to strengthen its presence throughout Asia. As part of this expansion initiative, each jersey displayed the 你好中國 slogan (Nǐ hǎo zhōngguó, "Hello China") positioned on the rear side, positioned directly beneath the neckline. Additionally, all player jerseys featured player names rendered in Chinese script. Since the kit agreement was established with a Spanish distributor rather than Li-Ning itself, these initiatives were discontinued when the distributor faced severe fiscal difficulties during that campaign, prompting Sevilla to engage an Umbro distributor (not Umbro itself) for the subsequent campaign while pursuing a fresh long-term kit partnership. In addition, throughout this campaign Sevilla implemented the Playing2 technology (alongside Atletico, Real Madrid, Athletic, Real Sociedad, and Osasuna) whereby player portraits were incorporated into the player names and numbers utilizing a 5x5mm resolution pattern.

Competition · 2011/12

La Liga

Spain