Atlético de Madrid

Atlético Madrid 2003-04 Home V2 Kit

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During the 2003-2004 campaign, Madrid-based outfit Atletico partnered with Columbia Pictures in an extraordinary arrangement that resulted in 16 distinct shirt sponsors throughout the year. The agreement's unique premise involved altering the primary sponsor featured on their jerseys each time the studio released a new film, providing promotional exposure to global audiences. Such an unconventional shirt sponsorship remains among the most unusual deals football has ever witnessed. The Spider-Man 2 iteration stands out as the most recognizable of the 16 movie-branded jerseys—a blockbuster film that became a legendary kit sponsor in its own right. The remaining sponsors came from: Peter Pan, Zoro, Bad Boys II, Closer, Resident Evil 2, S.W.A.T, Hollywood Homicide, Hellboy, Hitch, xXx 2, The Rundown, Gothika, Big Fish, The Punisher, White Chicks and Anaconda.

Competition · 2003/04

La Liga

Spain

7th

place